CAREER-MAKING
TRAINING

Unleashing the new 8th P of the marketing mix.

Ordinary marketing minds will continue to follow best practices and ‘innovate’ with the same technology their competitors use.

Extraordinary minds understand that all marketing is underpinned by psychology and that those who understand with this enviable knowledge will drive unfair competitive advantage for their brands and advance their careers.

THE PSYCHOLOGY
ADVANTAGE

Join us for a 2-hour introductory workshop designed specifically for brand and marketing leaders.

  • Gain a competitive edge: Learn how psychology enhances each of the traditional 7Ps of marketing and elevates your brand's performance.

    Drive measurable results: Implement practical strategies rooted in psychological principles and witness improvements in customer satisfaction, conversion rates, and brand perception.

    Create a customer-centric brand: Understand customer behaviour by diving deep into the minds of your target audiences, uncovering their motivations, decision-making processes, and desires.

    Create compelling experiences: Discover how to leverage psychology across the marketing mix to create impactful products, pricing strategies, promotions, and physical environments that captivate your customers.

  • Expert Guidance: Learn from an industry-leading expert who has successfully applied psychology in brand marketing.

    Interactive Sessions: Engage in activities, group discussions, and real-world case studies to enhance and reinforce your learning.

    Actionable Insights: Walk away with actionable strategies and tactics to implement across your brand's marketing mix.

    Networking Opportunities: Connect with like-minded marketing professionals, share experiences, and expand your professional network.

  • CMO’s and Brand/Marketing directors seeking to gain a competitive edge and maximise the impact of their marketing strategies.

    Senior Marketing Leaders seeking to take their brands beyond best practice while advancing their own careers with.

MORE TRAINING COMING SOON

  • THE AI ADVANTAGE


    Ordinary minds fear that artificial intelligence will take their jobs. Extraordinary minds will embrace this new generation of productivity technologies and leverage them to generate personal and commercial competitive advantage.

    EXPRESS INTEREST

  • THE CREATIVE ADVANTAGE


    Ordinary minds seek out formulaic creative that conforms to industry norms because “that’s the way we’ve always done it”. Extraordinary minds will strategically disrupt their categories delivering their message in salient and imaginative ways .

    EXPRESS INTEREST